The Design Narrative Logo
THE DESIGN NARRATIVE
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AM TO AM
CASE STUDY

AM TO AM

CLIENT
AM to AM
CATEGORY
Food & Quick Service
YEAR
2020
SERVICES PROVIDED
Brand markingsTakeout package designsMenu boards
THE BRIEF

“Create a modern visual system for AM to AM culinary joint.”

THE APPROACH

CRAFTING AN UN-IGNORABLE VISUAL SYSTEM.

We styled a playful, typography-focused logo mark with bold yellow color schemes and clean tags.

Process moodboards sketches blueprints
Process moodboards sketches blueprints
CASE STUDY VISUALS

THE DELIVERABLES

AM TO AM final visual deliverable 1
AM TO AM final visual deliverable 2
THE RESULTS

PROJECT IMPACT

Helped launch packaging designs that unified three takeout store branches.

CLIENT VOICE
“Fun, energetic, and highly visible. It represents our day-and-night food model.”
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