The Design Narrative Logo
THE DESIGN NARRATIVE
← Back to Our Work
DNL PROPERTIES
CASE STUDY

DNL PROPERTIES

CLIENT
DNL Properties
CATEGORY
Real Estate UI – UX
YEAR
2024
SERVICES PROVIDED
UX user flowsFigma layout systemsResponsive frontend support
THE BRIEF

“Redesign a complex, technical online portal for DNL Properties real estate group.”

THE APPROACH

CRAFTING AN UN-IGNORABLE VISUAL SYSTEM.

We mapped simplified ordering flows for real estate acquisitions, creating clean layout grids and responsive tables.

Process moodboards sketches blueprints
Process moodboards sketches blueprints
CASE STUDY VISUALS

THE DELIVERABLES

DNL PROPERTIES final visual deliverable 1
DNL PROPERTIES final visual deliverable 2
THE RESULTS

PROJECT IMPACT

Reduced customer checkout drops by 45% within the first 60 days of launch.

CLIENT VOICE
“The UX is incredibly intuitive. Complex wholesale purchasing feels completely seamless.”
NORTHPOINT SCHOOL
NEXT PROJECT →

NORTHPOINT SCHOOL