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THE DESIGN NARRATIVE
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O’DAISY PRESCHOOL
CASE STUDY

O’DAISY PRESCHOOL

CLIENT
O'Daisy
CATEGORY
Preschool Branding
YEAR
2024
SERVICES PROVIDED
Brand strategyNomenclature researchVisual identity guidelines
THE BRIEF

“Formulate a vibrant, friendly, and highly trustworthy brand identity system for O’Daisy Preschool.”

THE APPROACH

CRAFTING AN UN-IGNORABLE VISUAL SYSTEM.

We created custom illustrated mascots, soft organic color palettes, and structured physical signage guidelines for school campuses.

Process moodboards sketches blueprints
Process moodboards sketches blueprints
CASE STUDY VISUALS

THE DELIVERABLES

O’DAISY PRESCHOOL final visual deliverable 1
O’DAISY PRESCHOOL final visual deliverable 2
THE RESULTS

PROJECT IMPACT

Helped launch three new preschool branches with 100% initial enrollment capacity.

CLIENT VOICE
“The identity is incredibly warm. Parents and kids fell in love with the visual characters.”
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